Aurora Modules 2

Sell-Out Analysis

For leading FMCG & Retail companies, The ‘Sell-Out Analysis’ module of Impaqtr gives a comprehensible and flexible insight into your retailer promotions.

The ‘Sell-Out Analysis’ module of Impaqtr gives a comprehensible and flexible insight in your sell-out data. Manufacturers often buy sell-out data from third parties like Nielsen, IRI, IMS, … and wants to distribute this data throughout the organization in an easy way. This module helps brand-, trade marketing-, marketing- and key account managers to get market insights on what is happening on the market.


 Objectives

  • Continuous insight in the sell-out data that forms the base for further analyses

  • Get an overview on different KPI’s like sales, turnover, market shares, distribution, promo shares…

  • Follow-up your own brands and benchmark with competition – Helps to create your business reviews in a fast and easy way.


Specifications

  • The ‘Sell-Out Analysis’ module contains strong mathematical power to calculate relevant KPI’s visualized in dashboards and tables. – Insights are group into a product-, a category-, and an assortment view
  • Custom product segmentation can be implemented, so that it is aligned with your other business reports. – Benchmark retailers with aggregated markets like Total Belgium, Open Market…
  • The ‘Retailer Margin Analysis’ module can be accessed through the ‘Aurora’ Platform. Product. Product mappings can be maintained by the customer through our shared One- Drive

 

Insights by Visualisation

  • Classic weekly timeline and calendar views

  • Aggregated views to compare retailers and brands.

  • Promotional segmentation views and rankings

  • Summarizing tables, …

 

Data Requirements

  • At the sales level monthly or weekly retailer selling-out of your own brands and competition SKU’s.

Possible Extensions

  • Multi country sell-out analysis

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Other Modules

Retailer Margin Analyses

The ‘Retailer Margin Analysis’ module of Impaqtr gives a comprehensible and flexible insight in your internal product margin and that of the retailer.
The ‘Retailer Margin Analysis’ module of Impaqtr gives a comprehensible and flexible insight in your internal product margin and that of the retailer. Retailer Margin Analysis can be a critical measure that helps both parties to come to a collaboration agreement using tailormade calculations.
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Promotional Analyses

The ‘Promotional Analysis’ module of Impaqtr gives a comprehensible and flexible insight into your retailer promotions.
The ‘Promotional Analysis’ module of Impaqtr gives a comprehensible and flexible insight into your retailer promotions. To understand what promotional offers are creating the highest sales impact at different retailers and to perform this analysis in a coherent and continuous way.
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StoreLevel Analyses

The ‘Retailer Store-Level Analysis’ module of Impaqtr gives a comprehensible and flexible insight in the store sales of retailers.
The ‘Retailer Store-Level Analysis’ module of Impaqtr gives a comprehensible and flexible insight in the store sales of retailers. Stores are the place where products and shoppers come together. Therefore, it is important to understand what happens in these stores on topics like assortment and field execution.
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