• Platform news

    Promotions

    A large coffee manufacturer has chosen to start analyzing their promotions within our platform ‘Aurora’.
    Insights on KPI’s like incremental & baseline sales, category impact and depth of deal are now available for them in a few clicks.
    If you have weekly retailer sales data available and want to work more efficiently around promotional insights, please read more in the product ‘Promotional Insights’ and request a demo.

  • Product Update

    Store Level

    The trend that ‘store level data’ becomes more and more available to manufacturers increases.
    At Impaqtr, we follow this trend and we’ve finished a new product that contains among other things a white spot analyses, where we link ‘must have’ assortments with sales to identify how much value is lost, because of not being distributed.
    Retailers in scope are Carrefour in Belgium, Albert Heijn & Jumbo in the Netherlands.

  • Platform Update

    Data Integration
    Manufacturers

    We’re happy to announce that the Federation of Belgian Brewers has strengthen our relation.
    As from this year a monthly data sharing project between the largest beer manufacturers has been professionalized and new market insights on off- and on-trade are available in our platform ‘Aurora’. 

  • Product news

    Data Integration
    Retailers

    We have improved the insights of our Wholesaler Data Integration product.
    We structure SKU’s and channels across four wholesalers (Lyfra, Conway, Trendyfoods & Ameel) to help our clients to have structured insights in the convenience channel.
    Please find out more on how we at Impaqtr, collaborate with retailers and how we can be at service to overcome competition law issues in this domain.

Welcome to the Aurora Platform

The #1 tool with which you obtain smart insights into your data and processes.

For leading FMCG & Retail companies, Aurora is the data platform that provides insight into your organization through data visualisation.

More about our Modules

Promotional Analyses

The ‘Promotional Analysis’ module of Impaqtr gives a comprehensible and flexible insight into your retailer promotions.

Retailer Margin Analyses

The ‘Retailer Margin Analysis’ module of Impaqtr gives a comprehensible and flexible insight in your internal product margin and that of the retailer.

StoreLevel Analyses

The ‘Retailer Store-Level Analysis’ module of Impaqtr gives a comprehensible and flexible insight in the store sales of retailers.

Sell-Out Analysis

The ‘Sell-Out Analysis’ module of Impaqtr gives a comprehensible and flexible insight in your sell-out data.

News & Highlights

The trend that ‘store level data’ becomes more and more available to manufacturers increases. At Impaqtr, we follow this trend and we’ve finished a new …

We have improved the insights of our Wholesaler Data Integration product. We structure SKU’s and channels across four wholesalers (Lyfra, Conway, Trendyfoods & Ameel) to …

Since we launched our Platform ‘Aurora’ in August 2021, we are proud to announce we have now over 300 active users who can consume online …

A large coffee manufacturer has chosen to start analyzing their promotions within our platform ‘Aurora’. Insights on KPI’s like incremental & baseline sales, category impact …

We’re happy to announce that the Federation of Belgian Brewers has strengthen our relation. As from this year a monthly data sharing project between the …